video marketing Archives

When Nice Companies Finish First

Never underestimate the power of kindness. There is a school of thought in the business world that says, in order to succeed in business, you shouldn’t care about anyone but yourself. “Numero Uno” comes first and everyone else is in the way. And you have to do whatever it takes to get to the top—to be the best. That means anything goes. You can be a “shark” with questionable ethics and make cold-hearted decisions that rip off your peers. Be cutthroat and uncaring about anyone else because, at the end of the day, you’re the only one you can [...]

By Laura Lopez|2017-06-05T12:58:09-04:00June 5th, 2017|Our Thoughts|

Leaders: Don’t be Distracted by the Little Things

There’s a whole new meaning to “the devil is in the details.” Have you ever worked with a CEO who obsessed over the details of their company? One who lead a team of hundreds of employees, yet found themselves worrying about and supervising the small things, attending low-level meetings and dealing with matters their employees should handle? If you know someone like this, you’ve probably witnessed them busying themselves with things you’d consider a waste of their time. To bigwigs who function like this, they think they’re focusing on important details—like responding politely to negative online reviews or fixing [...]

By Laura Lopez|2017-04-24T11:01:55-04:00April 24th, 2017|Our Thoughts|

Top 10 Reasons to Ramp Up Video Marketing in 2017

If you want to stay competitive, your company is going to need video marketing in 2017. Cisco says 69% of all Internet traffic this year will be video. Syndacast takes it even further – they’re predicting 74%. Even if the reality falls somewhere in between, these are some powerful numbers that your business should pay attention to. Whether it’s live streaming, product advertising, or posting something short and sweet on social media, telling your story with video is now the best way to capture an audience. Let’s look at some of the most compelling reasons to ramp up your [...]

By Justin Howell|2017-02-03T12:08:02-05:00January 22nd, 2017|Our Thoughts, Trends, Video|

Why Is Everyone Talking About Drones?

In the world of video, drones are a disruptive influence. Much has been written in the field of information technology about how the Internet has “disrupted” the world as we know it, by putting the power of handheld digital devices at our fingertips. A disrupter is generally associated with a powerful, earth-shattering force that changes how we live and work. In the video world, drones are exactly that powerful. What’s the Buzz about UAVs? Unmanned Aerial Vehicles (UAVs), or drones, are currently available for both consumer and commercial use. In business, they are currently being utilized for: Search and [...]

By Justin Howell|2017-01-30T12:49:30-05:00January 15th, 2017|Our Thoughts, Video|