If you want to stay competitive, your company is going to need video marketing in 2017.

Cisco says 69% of all Internet traffic this year will be video. Syndacast takes it even further – they’re predicting 74%. Even if the reality falls somewhere in between, these are some powerful numbers that your business should pay attention to.

Whether it’s live streaming, product advertising, or posting something short and sweet on social media, telling your story with video is now the best way to capture an audience.

Let’s look at some of the most compelling reasons to ramp up your video marketing efforts in 2017.

10 Reasons to Adopt Video

#10 Last year, video views on Facebook doubled – to 8 billions views a day. Just because 7 billion of those views were cat videos, doesn’t mean this isn’t impressive.

#9 96% of consumers consider videos relevant to their online purchase decisions. Whether it’s a Chia Pet or an Apple Watch, video will help you sell it.

#8 Using the word “video” in the subject line increases the open rate of an email campaign by 19%.

#7 Adding a video to a full-page digital ad boosts engagement by 22%.

#6 Almost three quarters of all consumers are more likely to purchase a product if they’ve seen a video first.

#5 92% of all mobile video viewers will share the video.

#4 59% of all executives would rather watch video than read.

#3 80% of video viewers recall the content they watched 30 days later.

#2 Adding a video to an email will increase the click through rate by 96%.

#1 Finally, videos holds the attention span of viewers. If a video is 5-10 minutes long, 50% of the viewers will watch it to the half way mark.

Why Video – Now?

Savvy marketers understand that video marketing will be vital to the sales process in 2017 because it can be used effectively to increase customer engagement at all stages of the buying journey. According to HubSpot, video is now being used across all industries:

  • 87% of online marketing firms use video marketing.
  • 22% of small businesses in the U.S. plan on posting a video in the next 12 months.
  • 96% of B2B companies use video in some capacity.
  • 65% of U.S. marketing agencies plan to increase their mobile ad budgets to accommodate an increase in video content.
  • 86% of colleges and universities post videos on YouTube.

Video really took off in 2016, as marketers integrated it with mobile, made it interactive, and adopted live feeds. In 2017, videos will be used to sell products, build brands, establish reputation, and engage viewers. These days, video is quite simply the best medium for reaching consumers.

Media Images has been providing full-service video production to clients for the past 20 years while specializing in LA quality video with Midwest pricing. Our creative video teams will take your vision and put it on the screen. Contact us to find out we can help you engage your audience today.