Going live with a webcast or streaming broadcast can have a huge impact on your business. Video is predicted to be one of the hottest marketing mediums this year.
But don’t take our word for it:
- Cisco says global consumer consumption of video content will reach 82% of all traffic on the Internet by 2020.
- Tubular Insights says more people than ever before are watching video on their mobile devices.
- The Global Web Index cites the great potential for using live streaming to build your brand.
Benefits of a Live Stream Broadcast
Live stream takes your message and extends it into the stratosphere. We’re not being melodramatic; this technology allows you to reach a much wider audience. You can broadcast key meetings, just like Apple. You can use it to inform target audiences, such as key investors or other corporate partners. From churches live streaming their Sunday sermons, to protesters broadcasting a march on the capitol, live stream video is simply the best and most cost effective way to communicate with everyone from employees to customers.
Here are some key benefits:
- Use live streaming to widen your message and extend your reach quickly. The Internet has become the great enabler, allowing us to extend a consistent marketing message across the masses in real-time.
- Live streaming can help you reach employees wherever they are which will reduce travel costs associated with on-site meetings.
- Recording your live stream and offering on-demand replay allows greater flexibility, which will ensure your message is heard. Consumers of your video content will be able to watch it over and over – or whenever they have time.
- The Internet powers your live stream, so there are no range limitations – you can reach your target audience on any digitally connected device.
- Live streaming is a content rich medium allowing for great flexibility in message delivery. From one speaker on a stage with a Keynote presentation, to a relaxed fireside chat, a live streamed message can embody multiple camera angles, images, and approaches.
Now that you understand the power of a live streamed event, you may feel like you’re ready to get started with Meerkat, Periscope, or Facebook Live. But, what kind of events lend themselves to live streaming?
- Host educational events and establish your company as a thought leader. Invite new and potential clients, the media, and employees.
- You can use it as a recruiting tool by roaming around your business to capture employees at work.
- Illustrate the lifecycle of a product by showing how you create it, promote it, and sell it.
- Conduct a skills training with your on-site staff and live stream it to remote offices.
With live streaming, your reach is multiplied exponentially and you are only limited by your creativity. It is simply the hottest tool on the market today to reach your target audience.