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What Can Live Streaming Do For Your Organization?

Going live with a webcast or streaming broadcast can have a huge impact on your business. Video is predicted to be one of the hottest marketing mediums this year. But don’t take our word for it: Cisco says global consumer consumption of video content will reach 82% of all traffic on the Internet by 2020. Tubular Insights says more people than ever before are watching video on their mobile devices. The Global Web Index cites the great potential for using live streaming to build your brand. Benefits of a Live Stream Broadcast Live stream takes your message and extends [...]

Facebook Live? Livestream? Both?

Facebook rules. It’s a brilliantly savvy monetized social media platform that’s getting almost everything right. Just look at the numbers: 1.79 billion people use Facebook each month. 1.18 billion people log into Facebook daily. Many marketers agree that Facebook is still the reigning champ of social media. One of the latest updates in the past year included Facebook Live - a live-streaming video service that most agreed was a move to compete with the rise of Periscope and the now defunct Meerkat. Facebook Live allows businesses to run a real-time feed off a computer or mobile device and post on their business page as [...]