Leaders: Don’t be Distracted by the Little Things

There’s a whole new meaning to “the devil is in the details.” Have you ever worked with a CEO who obsessed over the details of their company? One who lead a team of hundreds of employees, yet found themselves worrying about and supervising the small things, attending low-level meetings and dealing with matters their employees should handle? If you know someone like this, you’ve probably witnessed them busying themselves with things you’d consider a waste of their time. To bigwigs who function like this, they think they’re focusing on important details—like responding politely to negative online reviews or fixing [...]

By | 2017-04-24T11:01:55+00:00 April 24th, 2017|Our Thoughts|

The Age-Old Secret to Effective Video Communications

The secret to better video communications is right under your nose. So far, we’ve written about why your business’s website needs more video, ways to make your video accessible to a wider audience, and reasons to ramp up your video marketing this year. But how do you get there? Whether you’re hiring a professional video production company or looking to try out video communications on your own, this one simple trick will change the way you approach the subject. THE “MORE” BUBBLE It’s a thing. The “More” Bubble is this idea that the people of today get caught in [...]

By | 2017-05-15T10:17:18+00:00 April 17th, 2017|Our Thoughts, Video|