Thinking Beyond AV for Your Event

From strategy to social media, there are so many ways to make your event great. One of the most common and effective ways to promote and execute an event is by using technology. Just attend any modern-day event and you’ll see the marks of technology all over it. The lights, the cameras, the big screens displaying what most of the room can’t see on the stage—it’s no secret ingredient to a successful event. It’s been said that technology is both a blessing and a curse. While technology can have the most seamless integration of convenience and speed in our [...]

By | 2017-02-03T10:38:06+00:00 January 30th, 2017|Meetings & Live Events, Our Thoughts|

Top 10 Reasons to Ramp Up Video Marketing in 2017

If you want to stay competitive, your company is going to need video marketing in 2017. Cisco says 69% of all Internet traffic this year will be video. Syndacast takes it even further – they’re predicting 74%. Even if the reality falls somewhere in between, these are some powerful numbers that your business should pay attention to. Whether it’s live streaming, product advertising, or posting something short and sweet on social media, telling your story with video is now the best way to capture an audience. Let’s look at some of the most compelling reasons to ramp up your [...]

By | 2017-02-03T12:08:02+00:00 January 22nd, 2017|Our Thoughts, Trends, Video|

Why Is Everyone Talking About Drones?

In the world of video, drones are a disruptive influence. Much has been written in the field of information technology about how the Internet has “disrupted” the world as we know it, by putting the power of handheld digital devices at our fingertips. A disrupter is generally associated with a powerful, earth-shattering force that changes how we live and work. In the video world, drones are exactly that powerful. What’s the Buzz about UAVs? Unmanned Aerial Vehicles (UAVs), or drones, are currently available for both consumer and commercial use. In business, they are currently being utilized for:      Search and [...]

By | 2017-01-30T12:49:30+00:00 January 15th, 2017|Our Thoughts, Video|

Facebook Live? Livestream? Both?

Facebook rules. It’s a brilliantly savvy monetized social media platform that’s getting almost everything right. Just look at the numbers: 1.79 billion people use Facebook each month. 1.18 billion people log into Facebook daily. Many marketers agree that Facebook is still the reigning champ of social media. One of the latest updates in the past year included Facebook Live - a live-streaming video service that most agreed was a move to compete with the rise of Periscope and the now defunct Meerkat. Facebook Live allows businesses to run a real-time feed off a computer or mobile device and post on their business page as [...]

By | 2017-01-30T12:50:08+00:00 January 6th, 2017|Live Streaming, Our Thoughts, Trends, Video|